Strategy Theory - Motivatinal considerations

Motivation is a key ingredient of strategy implementation.

It is important for orgafnizational subunits and individuals to have reasonably strong commitment to the achivements of the enteroprise's goals, objectives, and overall strategy.

Motivation is brought about most fundamentally by the organization's reward punishement structure.

Ts (pp.147-150)

Herzberg, Frederick. 'One More Time: How do You Motivate Employees," Harvard Business Review, Vol.51, No.3 (May Jne 1973), pp.162-80

Roche, w.J., and MacKinnon, N.L., "Motivating People with Meaningful Work," HBR, Vol.48, No.3, May June 1970, pp.97-110